MBDA takes Route 67 marketing to a global stage
[Johannesburg, 3 October 2016] -
The Mandela Bay Development Agency (MBDA) today announced that it has appointed Port Elizabeth-born Kyle Buckingham as a brand ambassador for Route 67, the iconic heritage trail that tracks 67 years of Nelson Mandela's journey. Route 67 which begins at the Campanile is elaborated through pieces of contemporary art and culturally inspired story telling. It also celebrates the green heritage of the 5 biomes found in the region. The route culminates at the Donkin Reserve where the largest hanging flag in Africa stands tall at more than 60m above ground.Buckingham, who started running and cycling at 24, began participating in triathlons at the age of 25. Buckingham has two major Ironman wins behind his name, namely, Ironman Lake Placid pro win (2014) and the Ironman Vineman (2016) – Buckingham's second professional Ironman victory. Buckingham's career breakthrough was his overall amateur win at the Ironman World Championship in 2013. This year he will make his way to the Kona World Championships proudly donning the mark of Route 67."Core to the MBDA's mandate is the development of tourism real estate infrastructure and with that comes the responsibility to support that infrastructure through aggressive marketing and promotion. Route 67 is a flagship MBDA project and that means we must see to it that the investment delivers a good return for the Bay. The agency supports activities and events that can generate exposure to promote economic and tourism development against the backdrop of urban renewal, hence our collaboration with Buckingham," said Luvuyo Bangazi, MBDA marketing and communications manager.