|Business Opportunities & Franchise Expo Press Release|
Eskom encourages entrepreneurship at annual Business Opportunities and Franchise Expo
|Issued by: Business Opportunities & Franchise Expo|
[Johannesburg, 14 August 2014]
Over and above their mandate to keep South Africa's lights on, Eskom is committed to making a positive impact on the lives of the people in the communities where they operate. Its corporate social investment (CSI) initiatives, implemented by the Eskom Development Foundation NPC, are run along a number of themes, of which enterprise development is key.
Over the years, the foundation has experienced tremendous success in its economic empowerment programmes. Its considerable experience in this field has demonstrated that the best vehicle for job creation, and hence poverty alleviation, is through skills development and capacity building of small and medium enterprises (SMEs).
One of the foundation's flagship events is the Business Opportunities and Franchise Expo. This increasingly popular annual expo, run in partnership with Thebe Exhibitions, Special Projects, Conferences & Events, is dedicated to developing entrepreneurship in South Africa and will take place from Thursday to Sunday 11-14 September at the Coca-Cola Dome, in Johannesburg.
The Business Opportunities and Franchise Expo provides SMEs with a versatile marketing platform from which to build brand awareness, launch new products, generate media coverage, and engage with potential customers and fellow like-minded entrepreneurs.
The expo introduces entrepreneurs and investors who are looking to grow, diversify or enter into business ownership, to the many business and franchise opportunities available in the market. It is also the country's most credible platform for corporate procurement executives to meet suppliers with first-class BEE credentials.
It also gives the finalists and winners of Eskom's annual Business Investment Competition a platform to exhibit, as part of their prizes. The competition provides SMEs with the chance to cross the next major hurdle in business development. This involves gaining general business recognition and building a customer base, thereby closing the chasm between the third and first world economy.
These two flagship events form a large part of the foundation's commitment to enterprise development, and have grown considerably in popularity over the years.
CEO of the Eskom Development Foundation, Haylene Liberty, says: "It is wonderful to see small businesses succeed – particularly in this tough economic climate. For me, success is all the more rewarding when the hard work behind it is evident. And these small business owners are the embodiment of hard work and dedication. To meet them and hear their stories is so inspiring. It is what makes my job so rewarding."
The Business Opportunities and Franchise Expo not only showcases Eskom's commitment to SME development – it demonstrates its ongoing support of SMEs themselves. It is a wonderful illustration of the way in which, when implemented successfully, CSI makes good business sense and benefits all parties.