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Business Continuity Awareness Week to focus on counting the cost of not having business continuity

[Johannesburg, 3 March 2014] - In the aftermath of the 2008 financial recession, companies globally have faced tremendous pressures to cut costs. Like marketing, business continuity is often an early casualty of such measures. And just as a lack of marketing leaves a company disadvantaged when the upturn comes, so skimping on business continuity can cause a company to go out of business.

In response, this year's Business Continuity Awareness Week will focus on the true cost of business continuity. The theme for the week is counting the cost, which will highlight the potential costs of not having an effective business continuity management system in place.

"When the alternative is going out of business, it's clear that business continuity offers great value for money," says Cindy Bodenstein, Marketing Manager at ContinuitySA, which is providing four speakers at the global event this year. "It's a theme that resonates with us here in South Africa because business continues to battle against global economic headwinds but, at the same time, we have to recognise that incidents that threaten business survival, from weather to social unrest and terrorism, are unfortunately becoming extremely common. And as it's an election year, with higher levels of social tension, business disruption is a fact of business life."
[Full Story.]
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Business Continuity Awareness Week to focus on counting the cost of not having business continuity

Last updated : 3 March 2014

 
 

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