Deloitte Global Technology, Media and Telecomunciation Predictions 2013: LTE subscriber numbers to triple, ‘mobile’ advertising to grow by 50%, roll out of 4K HDTV
Deloitte also predicts PC usage to thrive; end of strong password-only security; existing broadcasters and distributors to dominate over-the-top services.
|Issued by: Magna Carta (PR)|
[Johannesburg, 26 February 2013]
A record one billion smartphones will be shipped in 2013, mobile advertising will get split into two categories — tablets and smartphones — and more than 90% of user-generated passwords will be vulnerable to hacking in a matter of seconds. This is according to the 12th edition of the global Deloitte Touche Tohmatsu Limited’s (DTTL) Technology, Media and Telecommunications (TMT) Predictions 2013 report, released on Tuesday, 15 January 2013. The TMT Predictions 2013 report also forecasts that broadcasters will continue to deliver the majority of over-the-top (OTT) services, and 4K televisions won’t disrupt the marketplace just yet.
“This year’s predictions cover a range of topics, from the continued dominance of personal computers (PCs) despite inferior sales relative to smart devices, the developments around long-term evolution (LTE), and data access, to smartphones and the vulnerability of passwords,” said Mark Casey, Deloitte Leader: Technology, Media and Telecommunications Industry. “With the splitting of ‘mobile’ advertising into separate mobile and tablet categories, advertisers should begin to consider new forms of advertising specific to smartphones, such as interactive videos or game functionality; tablets, meanwhile, may borrow content created for PCs as well as usage formerly undertaken on PCs.”
Additionally, in 2013, the smartphone sector may generate $4.9 billion in revenues, while advertising on tablets may generate $3.4 billion.
There will also be an upsurge in momentum behind LTE, with 2013 being the first year in which LTE thrives across multiple markets. The subscriber base will triple to 200 million by year-end, and those on LTE tariffs will represent about 10% of all service revenues. Usage of LTE will be evolutionary rather than revolutionary: the major benefits of subscribing to LTE from 3G are likely to be better performance from existing applications, from e-mail to updating social networks.
Additional highlights of this year’s TMT predictions to impact the global marketplace in 2013 include:
* “Mobile advertising” thrives, led by tablets, but smartphone display lags — “Mobile” advertising — a category including tablets, smartphones and feature phones — should grow by 50% to reach $9 billion globally.
Full details about the global TMT Predictions are available here: http://www.deloitte.com/view/en_ZA/za/industries/technologymediaandtelecommunications/tmt-predictions-2013/index.htm.