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Internal communications – Getting the message right

[Johannesburg, 28 March 2013] - After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives.

Yet, after many years of using the same approach, there was clearly something wrong with the recipes being applied. We know the drumming workshops do not work any more, and the long road shows with gorgeous presentations have no lasting effect. The question is, why?

If the communications techniques are not giving us the results we want, then we need to question the message. Very often, the message does not really make sense, says Grace Harding, founder of Grace Consulting.
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Internal communications – Getting the message right

Last updated : 28 March 2013

 
 
 
 

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