Hollard, South Africa's largest privately owned insurance group, will be a partner sponsor with Business Day of the Business & Arts South Africa (BASA) Awards from 2014. The awards have recognised and encouraged excellence and innovation in the field of business support for the arts for 16 years.
"We are delighted to be supporting the BASA Awards for the next three years," says Gail Walters, Head of Group Corporate Affairs at Hollard. "Hollard aims to be a catalyst for significant positive and enduring social change through the business we do and the way in which we do business. Our investment in the arts and our partnership with BASA specifically, are in line with our approach to building social and human capital in promoting art and mentoring emerging artists."
Hollard's commitment to the visual arts is deeply rooted in its past and current heritage. The Hollard Art Collection, established in 1996, can be defined as visionary due to its direct impact on the local visual arts industry. Included in its collection are historically significant works, but the focus remains on promoting the work of local artists and designing programmes to activate and develop the different levels of artistic talent in South Africa.
In addition, the original owners of Villa Arcadia, the central part of Hollard's campus – Sir Lionel and Lady Florence Phillips – were ardent art lovers. Lady Florrie was the founding patron of the Johannesburg Art Gallery and she was an active promoter of young local artists and their work.
"Hollard has an ancestral and spiritual connection to promoting the arts and young artists, and we consider it a privilege to walk this path with BASA and we are proud to be taking over the baton as sponsor from Anglo American," concludes Walters.