Today Aegis Group, parent company of top four global custom market research firm Synovate, issued an announcement to the London Stock Exchange indicating that it has agreed the sale of Synovate, excluding Synovate Aztec, and the Aegis Board has recommended that shareholders approve the deal.
“The offer from Ipsos is a great compliment to the strength of Synovate's business, our leading research solutions, our people, and all that we have achieved since our inception,” said Robert Philpott, Global CEO of Synovate.
“While this is a significant step in the process for Synovate to join Ipsos, the deal is subject to shareholder and regulatory approval,” he said.
“In the meantime, we will continue to deliver the best research insights to our clients and with the same level of expertise and enthusiasm that we always have. We're excited about what the future may hold, and our commitment to our clients and their business remains intact,” said Philpott.
More information on the potential sale can be found on http://www.aegisplc.com.
Synovate
Synovate, the market research arm of Aegis Group, generates insights to help clients drive competitive brand, product and customer experience strategies. A truly borderless company with offices in over 60 countries, its approach combines best-in-class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, clients sit at the top of the company's organisational chart, driving it to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate, visit http://www.synovate.com.
Understand the present... plan the future. Synovate's Global Trends Programme, covering 28 countries and over 22 000 people, will help you better understand consumer markets across the world right now so that you can plan the best business and marketing strategies for your company's future. Download a free preview of Synovate's latest Global Trends report at http://www.synovate.com/globaltrends.
