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First with IT news. Every day |
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South Africa’s
premier online news service for specialised IT industry
content, ITWeb caters for over 100 000 discerning IT
professionals each month.
ITWeb online at
www.itweb.co.za
was unveiled in 1996 – well ahead of the Internet boom –
as a single source of news and information about the
information technology sector. It has become the default
location to find IT news, and its vast database of all
previously published articles represents the single
biggest archive of information on the local information
and communications technology sector.
ITWeb and its associated services are available
free of charge to all who care to use them. The
nature of the content, however, means the
audience is self-filtering. The news covers
ranges from new technology implementations,
business deals and financial results of
companies, to legislation and regulation that
impacts on the industry. Those who make
technology buying decisions for companies large
or small, companies that provide technology solutions of any kind, and IT investors, find
it an invaluable resource.
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Subscribers can receive e-mail or SMS alerts to breaking
news updates, or they can download daily
podcasts – audio roundups of the day’s top news
headlines.
- Format: Online, and an array of e-newsletters
- Frequency: Daily
- Editorial mission: Hard news as it breaks
- Readers’ value: Immediacy - living up to its
slogan “First with IT news. Every day.”
- Audience: 60 000 visitors to the Web site, 40
000 subscribers to eNews, 1 million page impressions
per month
- Readers’ profile: A broad range of people with a
specific interest in IT. Self-screened audience
filtered by the content itself
- Advertisers’ value: As a single, trustworthy
source of news and information on the South African
IT industry, ITWeb remains the most desirable daily
vehicle for marketers of business technology
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80 000 individuals, more than 30 000 of whom
subscribe to the eNews newsletter.
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50 000 additional casual readers
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Major surveys drawing more than 4 000 responses each
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A younger readership than that of mainstream
publications
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Well educated readership
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