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A social
media site
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My Digital Life (www.mydl.co.za)
is a virtual hub for people living the digital
lifestyle to connect to each other by sharing
knowledge and experience around all things
digital, as well as other topics of interest.
The site was launched by ITWeb in August 2007.
Blending content and community, MyDL embraces
the concept of Web 2.0 technologies and
encourages citizen journalism.
With My Digital Life, ITWeb was first to locally
introduce the royalty fee concept to social
media, which reimburses Authors per (local) page
impression for original content. Authors are
bloggers who've proven they write well, and are
engaging and consistent in their postings.
Members of the site are not limited to text
postings and are encouraged to integrate
pictures and video clips into their blogs.
In the past year alone, the site had more than
2,700 original blog posts published and a
whopping 6,900 comments made by members of the
community.
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Format: Online social media environment,
focused on practical use of digital technologies in
all aspects of everyday life.
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Frequency: Real-time live blogging and
digital lifestyle aggregated content – 24/7/365
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Editorial mission: To allow bloggers and
citizen journalists to share their views on all
aspects of digital lifestyle.
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Reader / user value: A fusion of excellent
aggregated digital lifestyle content with news,
views and opinions from the community, as well as
excellent citizen journalism from the members
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Reader / user profile: From students to CEOs,
from grandmothers to step-sons, from six to 60…
technically and culturally adept.
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Advertisers’ value: As a dedicated, MyDL
offers the advertiser an opportunity to expose their
brands to a well-defined and growing community of
South Africa’s digital avant-garde and enthusiasts –
not the technology gurus, but ordinary people with a
passion for digital tech, early adopters and those
who are living or aspiring to live the digital
lifestyle. MyDL creates an environment to bridge the
gap between the consumer and the market. It does
this in a transparent, tacit and interactive
relationship between brand and end-user.
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