|Jag Method Press Release|
JAG Method leading the way in lead generation in Africa
|Issued by: JAG Method|
[Johannesburg, 26 October 2016]
In the rapidly developing world of digital marketing we need to continuously improve our methods and always innovate in order to stay at the forefront of lead generation in South Africa. This is the reason why we sent the JAG Method MD, Gidon Alter, and Jay Samarov, the head of our affiliate marketing partner Affiliate.co.za, to LeadsCon in New York in August this year.
Alter and Samarov returned to the JAG Method offices with a wealth of new knowledge and inspiration and Alter shared some insights.
According to Alter the lead environment in the US has experienced an immense amount of growth in pay per call marketing, as opposed to South Africa where we are still very much focused on the lead based online environment. "In the US they are effectively generating more and more leads through active in-call and pay-per-call campaigns. It makes sense for us too, with something like insurance it's a natural sale. These top call methodologies form part of the fundamentals of lead nurturing and it's something we at JAG Method have been incorporating into our methods for nearly 10 years."
Alter says marketing automation such as drip marketing, and the technology that supports it, is becoming essential in lead generation globally. "Sometimes a call centre can't get hold of someone who may have been interested in a product and this follow-up process needs to be automated. Artificially intelligent technology has been created that can follow up and nurture leads back into action. This lead generation pipeline needs to take a much more targeted approach and we need to automatically funnel leads, and nurture them, in a far more clever and strategic way. You can have a greater impact and your marketing is going to have a better return on investment if you understand and segment your data better," he says.Alter continues and says Africa is becoming more and more important in the global industry. "Businesses in the US, and even in Europe, that are seeing single digit growth are having to look at opportunities on the African continent that has historically produced double digit growth. The opportunities in South Africa are exciting because we are still seen as the entrance into the continentp – partly because our financial services and call centres are better than most other places in Africa," he says.
Other trends that are becoming more prevalent include neuroscience marketing, where it is said the way a user or customer is exposed to a brand will influence their likeliness to convert. According the Alter, this is where the value of storytelling comes in. In order to convey a product's identity or human side in the messaging linked to the product you need quality storytelling.
By implementing these strategies and following his four P's of lead generation: promptness, persistence, personalisation and performance, Alter is confident that JAG will not only remain one of Africa's foremost lead generation companies, but lead the way in African lead generation.
What is LeadsCon?
Defining itself as the definitive conference for online lead generation and direct marketing, LeadsCon is considered by many in the industry as the most authoritative leads conference for corporates in the US. Approximately 5 000 delegates took part in the conference, the majority of whom came from the US.