Lime Capital continues to grow its global operations and to increase its pace of expansion. South Africa is Lime's third market entry and follows the successful launch of operations in Poland at the end of 2015. One more launch is planned for the end of 2016, and Lime intends to open four new territories in 2017.
"Each new market we enter reinforces our belief that our core system and scoring algorithms are robust enough to accommodate any local requirements," said co-founder Stanislav Sergushkin, who leads Lime's business and product development efforts.
He continued: "Because we have standardised our data structure, nearly all of the pre-launch preparation focused on adjusting scoring parameters to tune our algorithms to fit the market environment."[Full Story.]