MapIT Press Release

mapIT to demonstrate African Vector Data at the African Profiler Seminar this month

Issued by: MapIT  
[Johannesburg, ]

Africa's economy is forecast to grow at an annual average rate of 7% for the next 20 years, edging out the likes of China, India and Brazil. Business embarking on expansion strategies in this fast-growing market will require up-to-date information about the best potential areas for development. Cue Africa Profiler, a comprehensive, up-to-date spatial dataset provided by Market Decisions in conjunction with ST Group.

mapIT is pleased to be contributing to the African Profiler Seminar, taking place on 22 October 2012, where it will be showcasing its African Vector Data. “The layers we have supplied of the African continent include Points of Interest, Street Networks and Land Use for each country,” said Etienne Louw, the Managing Director of mapIT. “This is an offering we are proud to be supplying in conjunction with the ST Group, adding the stamp of mapIT quality to the provided data,” Louw added.

Africa Profiler is a spatially enabled database that provides organisations with an in-depth view of African countries. From population counts to political history, capital cities to gross domestic product, Africa Profiler contains information that provides strategic business insight.

African Profiler makes use of predictive analysis, which is the process of selecting, exploring, analysing, and modelling data to create better business outcomes. To this end, ST Group has developed a site analysis tool, SiteMarkerZA. SiteMarkerZA is a gravity model analytics tool that combines the Huff Model with street and road network infrastructure as well as demographic data, in order to predict possible site locations.

Venue: The Museum of Military History, Zoo Lake, Johannesburg
Date: 22 October 2012
Time: 08:30am to 11:30am
RSVP to and please see

Editorial contacts
Carey Dodd
Marketing Manager
(+27) 8610 62748 (MAPIT)

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