MapIT Press Release

mapIT, in association with Integrat, announce its first Developers' Day in Kenya using the deCarta LBS API

An opportunity to play with the latest and greatest JavaScript mapping API.

Issued by: Craving Novity  
[Johannesburg, ]

To follow on from the last successful mapIT Developers' Day, held in October 2012, mapIT is looking at expanding its service offering across Africa and will be hosting its first Developers' Day in Nairobi, Kenya, on 25 March 2013. The event will be hosted in association with mapIT’s Kenyan partner, Integrat – a leading mobile aggregation services provider.

The development session will showcase the latest features available on the deCarta location-based services (LBS) platform, covering both Web and mobile applications. The focus will be on deCarta’s newest version of its JavaScript application programming interface (API), which is built on top of the industry’s leading independent high-volume LBS platform. With more than eight million kilometres of road and two million points of interest across Africa, the developers are ensured of getting access to the best possible data/platform in Africa.

Leveraging cutting-edge HTML5 technologies, developers will learn how to “write once and deploy everywhere”.

The cross-platform APIs will allow for building applications that run seamlessly on tablets, smartphones and desktop devices. deCarta’s platform supports some of the largest LBS services in the world and is available as a cloud-based service or as a self-hosted solution.

With free access to the mapIT and deCarta API services during the development phase of the application, users of the LBS platform will have access to mapIT’s support team and 24/7 bespoke DevZone portal (, quality mapping data built on TomTom maps, and full control over individual content.

They will also be able to control the look and feel of the map experience through the flexible user interface (UI) library, which is highly customisable and allows users to design applications that reflect their individual visual styles of choice and brand through five different map styles.

Fleet and mobile resource management specific features will be covered, including pin clustering, draggable shapes, customisable polygons, exclusion zones, geo-fencing and highly configurable routing.

”Whether a developer needs, or is currently utilising, Web or mobile location-based services applications, this is the preferred technology platform, which will enable the user to easily white label any application across Africa,” says Etienne Louw, Managing Director of mapIT.

The event will be held at the Fairview Hotel, Upper Hill, Nairobi, Kenya, at a cost of $100 (Kshs 8 500), which includes lunch. Delegates will also be entered into a competition for the best application developed on the latest APIs. Delegates are requested to bring their laptops as this will be an interactive, full-day workshop and attendees will be given a USB with a licence key on it to access the deCarta platform.

The best two applications developed will each win a TomTom personal navigation device with map data for East Africa sponsored by TomTom Africa. Other prizes will also be announced on the day.

Places are limited, so to register, please e-mail your full details to

Notes for editor:


9:30 - 12:00: Web and Mobile Maps API

We will cover the fundamentals of maps, map overlays, routing, address search and other advanced LBS features, including local content search. We will also cover native and mobile LBS applications on several mobile operating systems and mobile browsers. We will also have three clients presenting on their applications.

12:00 - 13:00: Lunch

13:00 - 17:00: Interactive Developers Session & Competition

A licence key to access the deCarta platform will be provided. The time slot will be allocated to developing your app for the competition. mapIT specialists will be on hand to help.



mapIT, powered by TomTom, offers businesses high-quality digital maps with accurate and extensive coverage of sub-Saharan Africa and the globe. Furthermore, it offers this map data on the world's foremost location-based services (LBS) platform, mapIT, which is an all-encompassing digital mapping company. Working together with TomTom Africa, Avusa and partners, mapIT establishes innovative and comprehensive suites of digital mapping platforms to position itself as the leading international enabler of accurate location-based platforms throughout sub-Saharan Africa. For more information visit,


deCarta is the leading independent enabler of location-based services for mobile network operators, mobile device OEMs and local media companies. deCarta's technology includes an industry-leading LBS platform, white label applications, APIs, a local search engine and content indexing; these power many leading applications for mapping, navigation, local search, mobile advertising, social networking and enterprise. For more information, visit


Founded in 1991, TomTom (AEX: TOM2) is the world’s leading supplier of in-car location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has 3 500 employees and sells its products in over 40 countries.

Its products include portable navigation devices, fleet management solutions, maps and real-time services, including the award-winning TomTom HD Traffic.

For the world’s most up to date route planner, including live traffic information, go to

For further information, please visit


Integrat is an enabler and aggregator of all mobile telecommunications value-added services (VAS) integration needs. In short, it provides a mobile messaging and billing gateway platform that aggregates WASPs.

The purpose of the aggregation model enables you to focus on your business and leave the complexities of mobile operator integration to us. For further information, please visit

Editorial contacts
Craving Novity
Janine Finnemore
(+27) 11 470 5900

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