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Matrix continues to navigate the path of innovation

[Johannesburg, 19 March 2014] - For some time now, and surely for the many years to come, the trend in consumer behaviour will be dominated by the use of smartphone technology. Increasingly, the ease of use and the imminence of purchasing, enquiring and researching, via mobile phones, is becoming more prevalent in the market place satisfying customer demands at a time and place dictated by customer convenience.

The re-launch of the Matrix brand early in 2013 positioned the major industry player as not just another tracking product but rather a brand focused on personal safety, convenience and one that is "right by your side". This value emanates the core of all product development and the epicentre of the culture behind the brand. Understanding the needs of the consumer allows the brand to deliver functionality that will add value and the execution to the market was impeccable.

Encompassing both the innovation of product development and the customer-centric culture was the launch of the Matrix iPad solution into over 50 Imperial dealerships nationwide. The impressive technology combined with the leadership of Matrix gave rise to an unrivalled customer experience at an opportune time and place.
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Matrix continues to navigate the path of innovation

Last updated : 19 March 2014


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