Today, Matrix, a brand of MiX Telematics, a leading global provider of fleet and mobile asset management solutions, announced its sponsorship of the bizhub Highveld Lions. This marks the second consecutive year that Matrix is the associate sponsor, in conjunction with the team's naming rights sponsor and media partners accordingly.
"Given the success of last year's sponsorship, the team's success during the past season and the very strong brand association this holds for MiX Telematics, there was no doubt that this was a valuable sponsorship to pursue again this year," says Grant Fraser, Product and Marketing Director at MiX Telematics (Africa).
The domestic cricket season kicks off on 5 October, where the bizhub Highveld Lions will play their first game against the Cape Cobras in the annual Sunfoil Test Series at the Bidvest Wanderers Stadium. As a result of the Matrix sponsorship, the team will feature the company's logo on the collar of their shirts.[Full Story.]