Kathryn Sharfman, former Group Client Service Director at Quirk, has been appointed as the agency's first Chief Relationship Officer (CRO). This truly groundbreaking position will allow Quirk to further differentiate itself from competitors through what Quirk calls “Client Love”.
Quirk CEO Justin Spratt says: “The role of CRO is a real game changer for agencies in South Africa, and demonstrates that Quirk understands the importance of its client relationships. What excites me most about this role is the impact I believe it will have on our creativity and our clients' results.”
Sharfman will fulfil this role at an executive level, without operational constraints, to ensure that the client's experience of Quirk is the best it can be. According to Sharfman: “This role gives Quirk razor-sharp focus on what really matters in our business; our clients. We recognise the importance of working in partnership with our clients and it shows in the results.”
Sharfman has more than 12 years' agency, marketing and digital experience. She received her rather extensive education in the United Kingdom. After studying law, she soon moved onto her technical, digital and marketing education via a combination of Compaq, Clear Thinking, XM London (part of WPP) and Lbi, working on a diverse spectrum of clients, including HRH the Queen, Kodak and HSBC.
Her comprehensive understanding of end-to-end digital really enhances the role, as Sharfman will be working closely with clients to help them interpret marketing in a digital world. With greater understanding, clients are braver when it comes to their digital plans.
With Sharfman and Quirk focused on Client Love, the agency is looking forward to building long-term successful relationships with marquee clients based on trust, empathy and insight. Working closely with Quirk's Cape Town and Joburg MDs, James McKay and Mary Mzumara (respectively) as well as Clint Bryce, Chief Creative Officer, Quirk continues to be a world-class agency partner.
Grounded by results, Sharfman will also be responsible for building a Client Satisfaction Index for the agency to measure and optimise the agency experience.
We are excited about this new chapter at Quirk.