Quirk's internationally recognised textbook, 'eMarketing:The Essential Guide to Digital Marketing', was recently released on Kindle with a five-star review, making it more accessible to millions worldwide.
Now in its fourth edition, the textbook has gained recognition worldwide. It is now used by more than 400 educational institutions and is a one-stop resource to kick-start your online marketing career.
The book, which includes real-life case studies, looks at the entire process of digital marketing, and features tools and tactics essential to search engine optimisation, video optimisation, media planning, pay-per-click advertising, social media, mobile marketing, conversion optimisation, online reputation management and much more.
Quirk Group CEO, Rob Stokes, says learning has become increasingly digitised and the availability of the textbook on Kindle allows Quirk to practise what it preaches.“At Quirk, we take pride in sharing the knowledge we have accumulated over the years, and it's a testament to the culture we have instilled to bring the world on this digital ride with us.”
The textbook is based on over 12 years' of practical experience in the world of e-marketing from a leading international digital agency.
Adopting Kindle has meant Quirk Education is able to supply the book at a lower cost, under the ethos: knowledge should be shared and not restricted.
At a time when educationalists talk new careers, Quirk will soon boast a complement of 200 QuirkStars, and to celebrate this milestone, gave away 200 textbooks, accompanied by the release of its recently published 200th Newsletter.
Quirk is a Marketing Agency. Born digital, driven by creativity and disciplined by results.