Idea Bounty brand co-ordinator, Daniel Neville
Online crowd sourcing platform, Idea Bounty, has published a list showcasing the Top 10 international creative minds currently generating ideas for brands worldwide.
Founded in 2008, Idea Bounty connects the creative community with brands, essentially providing challenging briefs to creative idea generators.
Idea Bounty brand co-ordinator, Daniel Neville says: “This is democratic idea generation at its best.
“It's a platform where creative people from around the world are able to showcase their talents. By creating inspired concepts for particular brands, they stand a chance to win the 'Bounty', basically getting paid for their contribution,” Neville said.“Every idea generated is scored on a 10-point scale, with a bronze and silver award on the cards, and the gold winner selected by the client.
“The work is judged on the quality of the brief relating to the brand, its practicality once implemented, how well the idea has been expressed, its ability to carry the campaign, and its 'wow' factor.”
The Top 10 international Idea Bounty creative leaders:
1. Kevin Baldwin: 92 points (UK)
2. Nicky Orbine: 78 points (UK)
3. Lindy Taoushiani: 75 points (RSA)
4. Tom Spring: 62 points (UK)
5. John Carney: 59 points (UK)
6. Gary Willmott: 52 points (RSA)
7. Amod Munga: 50 points (RSA)
8. Konstant Van Huyssteen: 49 points (RSA)
9. Richard Harris: 48 points (RSA)
10. Louise Payne: 48 points (USA)
For every 'Gold Bounty', 20 points are awarded; for every 'Silver Bounty', 10 points are awarded; and for a 'Bronze Bounty', five points are awarded, with one point awarded for every idea submitted.
Idea Bounty sources the best of the best, offering rewards for ideas. Clients review the ideas for sale and select their favourites. If an idea is chosen, the entrant is rewarded for their creative contribution, with the 'Bounty' on offer.
Idea Bounty has more than 20 000 registered community members and has worked with many high-profile brands, including: FNB, The World Wildlife Fund, Chevrolet, The Financial Times and Castle Lager.
Visit Idea Bounty now to see the latest briefs.