Rocketseed and Symantec, leaders in their respective areas, have formed a market alliance to provide corporate South Africa with a new bundled suite of e-mail marketing, continuity and compliance offerings.
Rocketseed pioneered the concept of 'Everyday Email Marketing' more than 12 years ago, and is used by some of the best known brands in the country to deliver targeted messages through what is arguably any business' most valuable media: their regular business e-mail.
Says Tess Sulaman, Managing Director of Rocketseed: “E-mail is the most effective medium for business communication, but also the most vulnerable. Although we position ourselves primarily as a targeted marketing platform, e-mail deliverability and reliability is mission-critical for our clients, and top of our list of priorities. This alliance with Symantec is an excellent fit for us. We are thrilled to be working with such a well-respected brand.”
Symantec is a global leader in providing security, storage, and systems management solutions to help consumers and organisations secure and manage their information-driven world. Their software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. The Symantec.cloud offering, including the archiving and continuity offerings, is the number one product of its kind in Europe.
Says Mark Smissen, who heads up the division: “We only launched Symantec.cloud in South Africa about eighteen months ago, so we are presently busy entrenching our position in the market, which has been growing rapidly. Branding, and marketing over e-mail is not an area we want to play in, but makes sense for our clients. We are looking forward to creating a force to be reckoned with through this alliance with Rocketseed.”