MTN to permanently increase maximum download speed limits for MTN uncapped Internet

Following on the success of MTN's uncapped Internet promotion, which began in October last year, MTN will permanently increase its maximum speed limits.

As from 1 February 2012, users of Uncapped Lite packages will be able to download more, moving from a familiar limit of 128kbps to a whopping 256kbps after the 3GB limit is reached. Uncapped Pro package users will also feel the Ayoba difference, with a maximum speed limit lift from 128kbps to 384kbps after the 10GB limit is reached.

The current promotion, which attracted customers from all walks of life, began on 1 October 2011, and will run until 31 January 2012. It was a response to customer demands for faster and reliable Internet access at an affordable fixed monthly cost. And with a truly uncapped, no restriction limit. The volumes are astounding.

“It was impressive to see the consumption rate - which certainly speaks to the value customers are getting from this R289 p/m promotional package,” said Serame Taukobong, Chief Marketing Officer at MTN South Africa. “The term 'uncapped' data has been bandied around in the industry - but this is truly the most competitive unlimited promotion on offer today.”

This promotion's success has been the impetus for MTN's decision to revise the Fair Use policy, permanently increasing its maximum speed limits after the limits have been reached.

This means that high usage customers will then be throttled again after the current promotion, ending on 31 January 2012, but at higher speeds than previously. These products have been designed for uncapped browsing, e-mail and social networking, and customers are not encouraged to continuously download peer-to-peer files. The benefit is that MTN will still be in line with the new broadband standards in terms of the speed limits on Fair Use policies.

“If we consider the data that customers are currently using, it is a key milestone for us, and one that is indicative of the potential of uncapped data on our world-class quality network,” Taukobong added.

MTN understands the needs of its customers are changing and is committed to not only enhancing the customer experience, but also ensuring that subscribers get phenomenal value for their money.