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MTN gives back to its contract customers

Issued by MTN

Johannesburg, Jan 17, 2012

With festive spending having left many consumers feeling more cost-sensitive, MTN is giving its contract customers a more cost-effective way to spend on airtime. The Ayoba network is rewarding each customer with 20% of their recharge value as free airtime.

“Due to the success of the Topup 20% Give Back Promotion last year, we decided to bring this promotion back so that contract customers know that we are responsive to their needs,” says Serame Taukobong, MTN South Africa Chief Marketing Officer.

“At a time when many contract customers are looking for ways to control their spending, MTN is offering an antidote by ensuring that contract customers can stay connected, while also getting something back from their spending at the same time,” Taukobong adds.

This promotion runs until 31 March 2012 and is limited to customers on MTN Anytime TopUp and MTN Off Peak TopUp, (including Zone TopUp). According to Serame: “MTN believes that contract customers should have the flexibility to control their spending, especially at a time when their purse strings are a little tighter. This promotion is a direct response to these anxieties, as well as a reward for staying with the Ayoba network.”

Customers will receive 20% of the value of their recharge value as free airtime when they recharge from all recharge channels. “This means that there are no strings attached. Customers can recharge at an ATM, via Internet banking, mobile banking, or using Eazi Recharge, Physical and logical airtime vouchers and virtual airtime,” Taukobong explains.

“The Topup 20% Give Back Promotion shows that the Ayoba network rewards its customers and also understands their constraints. We want to enable contract customers to have the lifestyle they want by giving them control over their monthly spending limit,” Taukobong adds. The Ayoba network is all about giving its customers flexibility.

For more media information please contact: Silvanus Mabaso, Senior Manager - Corporate Communications, MTN Group, (083) 222 7613, [email protected]