MTN unveils per-second broadband, drops out-of-bundle rates

In response to changing market conditions and customer demand, MTN South Africa has introduced time-based data packages and will be reducing its out-of-bundle data rates by up to 84% with effect from 28 March.

“The South African broadband market is incredibly competitive with several companies offering many different packages and deals to their customers. Through our time-based data packages, we are keeping pace with these conditions. We want to ensure that our customers experience the fastest speeds at the most competitive rates available that cater for their different browsing patterns,” says Serame Taukabong, CMO at MTN South Africa.

Once activated, the new 1-Day Unlimited bundle lasts for 24 hours and is available at R50. A fair-use policy of 150MB will apply after which the connectivity will be throttled to 128Kbps for the remainder of the time.

To cater for people who want to manage their data usage over the course of a month, MTN is also launching a 90-minute data bundle at R25. The speed will be limited to 128Kbps and is valid for 30 days with an additional 30-day carry-over of unused minutes.

“In addition to the new offerings, we are also significantly reducing our out-of-bundle data rates. Data bundle subscribers will also now benefit from a flat-rate tariff, meaning out-of-bundle rates will be the same as in-bundle rates,” says Serame Taukabong.

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