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How to choose a bulk SMS service provider

In the increasingly competitive space of SMS technology, choosing the right SMS provider for your business demands more than a simple price comparison.

Although cost is important, there are a number of other aspects that should be taken into account before settling with an SMS provider. These include things like reliability, scalability, experience, message delivery rates, and reach, all of which play a vital role in the success of a company's SMS messaging campaigns and integrations.

Take a look at some of the top aspects you should consider before choosing a bulk messaging provider for your business:


Cost not only refers to the price of a single message, but to all the fees related to joining and sending SMSes through a particular service provider. Things to look out for are whether or not there are any set-up fees, if the advertised cost per SMS includes value-added tax, or if unused credits expire. Any one of these may unexpectedly push an SMS campaign over budget.


When choosing an SMS provider, make sure it offers a reliable, secure and established service with optimal customer support and service. In many cases, budget SMS providers can, and do, offer low-cost SMS messages simply because they have not optimised their messaging routes or established a reliable support framework.


One of the most overlooked considerations when choosing a bulk messaging provider is the service's ease of use. Make sure the provider offers an accessible and easy-to-use platform that meets all of your SMS messaging needs.

Easy integration

Choose an SMS service provider that offers an easy-to-integrate API with comprehensive documentation. This makes SMS enabling your Web site, mobile app or CRM system smooth and uncomplicated.

Message delivery rate

Not all SMS providers are created equal, especially when it comes to SMS delivery rate. With successful SMS delivery being a non-negotiable, make sure you choose an SMS provider that has direct relationships with other established local and global aggregators and networks. This will ensure the majority of your SMS messages are delivered with minimal delays and complications.

Experience and industry knowledge

It is important to look for providers that are familiar with industry regulations and that advocate best practice. Having a look at what memberships they have with relevant industry bodies or associations is a quick way to check this. Choose a provider that is trusted, experienced and has an established presence in the market.


Finally, choose a service provider that can guarantee global delivery to a range of networks. Your SMS provider should never limit service to just your home country.

Choosing an SMS service provider doesn't have to be a daunting task. Sticking to this checklist will ensure you choose a reliable provider that offers a user-friendly interface, expert knowledge, and excellent delivery with a global reach.