Read time: 3 minutes

Why online influencers are the billboards of 2015

Mike Sharman, co-founder of digital communications agency Retroviral and co-founder of Webfluential, will speak at ITWeb's Digital Economy Summit next week, about the digital revolution and its impact on how we create, share and consume content.

ITWeb's Digital Economy Summit, on 21 April, at The Forum in Bryanston, is South Africa's first event to explore the opportunities in the digital world as it is rapidly becoming 'the world'.

Noting that "online influencers are the billboards of 2015", Sharman examines disruption versus interruption and why, in the digital economy, brands need to move away from awareness and closer to sales.

Lee Naik, MD of digital and technology strategy at Accenture, will outline five technology trends affecting tomorrow's digital businesses. He says business is experiencing a dramatic shift from a "me" to "we" economy in which business operates within broader ecosystems.

Lenore Kerrigan, country sales director of OpenText, will share examples of companies that have successfully embraced digitisation, and examine if transformation in the digital age can be achieved without massive investment.

Johan Nel, CEO of online classified service Gumtree, described as the largest locally-owned Web site in the country, will discuss how the rise of the 'prosumer' is impacting the online and offline worlds.

Other inspirational thinkers will sketch the digital scenario of the future and provide practical, hard-hitting advice on how technology organisations must evolve to support the business.

The full agenda can be viewed here.

ITWeb Digital Economy Summit 2015Break the mould - become your own disrupter21 April 2015The Forum, Bryanston

Click here to find out more and register to attend the event.


ITWeb is South Africa's leading technology-focused publisher, with media products and services that span online, print and events.

ITWeb's online platforms reach over 200 000 unique readers a month and service a large client base through its Virtual Press Office offering. Its Web site: is recognised as the most trusted voice in the South African business IT sector and is the first port of call for an audience that ranges from technology professionals to CEOs.

ITWeb's Brainstorm magazine is South Africa's most influential business IT monthly, reaching 12 000 executives and decision-makers with its in-depth, issue-driven, "big picture" stories in business technology.

The ITWeb Events division extends ITWeb's content value proposition by delivering events such as BI Summit and ITWeb Security Summit that are relevant, well-timed and address a real business need.