Social Media Summit a must for HR professionals

Any HR professional knows that social media can spell disaster for the ill-prepared business. However, with the right policies in place, as well as the right skills and knowledge, social media can become human resources' best friend.

ITWeb's Social Media Summit, taking place on 14 and 15 August, will address a number of challenges and offer insight into how to benefit from all the good social media has to offer.

Keynote speaker, Ryan Hogarth, will set the scene with a talk about social business.

According to Hogarth, it is critical in this day and age for every business to have a social media policy and process in place that removes 'friction' between departments.

On the one hand, he says, every touch point of an organisation is now marketing. Without an effective social media policy, disgruntled or careless employees can wreak havoc on an organisation's reputation.

On the other hand, the company's corporate social media can be just as damaging if feedback from customers is not fed back into the business.

Social media is about more than just marketing, he adds. It can also play into many different areas of the business. Human resources, for instance, can use it for recruitment and training.

The second keynote, from Procliviti founder and CEO, Jamaaludeen Khan, will address the issue of social media and productivity.

Other agenda highlights for HR professionals

Nozipho Mngomezulu, partner at Webber Wentzel, will talk about legal considerations relevant to social media. Her presentation will cover who is accountable for content posted on social media Web sites, employment law risks and social media guidelines for companies.

Tichaona Zororo, director at EGIT, will take a closer look at how human resources might develop a social media policy and how companies might conduct a social media risk assessment.

A case study from Graylink will directly explore how social media transforms HR and recruitment.

In addition, delegates will get a close look at all of the most popular social media platforms in SA, including LinkedIn, and how they might be used to benefit businesses.

The 'analytics intensive', on the second day, will teach attendees how to set social media goals and measure their successes.

Booking contact Maggie Pienaar(011) 807 [email protected]

ITWeb's Social Media Summit

The ITWeb Social Media Summit - 14 to 15 August, at The Forum, in Bryanston - brings a mix of presentations, panel discussions and workshop discussions that speak to both the social media business decisions and business intelligence requirements of companies large and small.

For more information, or to register, click here.