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Matrix Smartphone App delivers on-demand customer intuition

Simple, effective and customised personal safety at your fingertips!

Today, Matrix - a brand of MiX Telematics - launched the revision of its ever popular Matrix Smartphone App, with enhanced administrative control, ensuring an intuitive experience - with a complete redesign of the main menu for enhanced feature functionalities.

Says Grant Fraser, Product and Marketing Director at MiX Telematics (Africa): "As an organisation, we are always adapting to the dynamic needs of the consumer market by developing technologies and adjusting interfaces to ensure we continue providing value to our base - and we believe the new app continues to do just this!"

"It is all about customisation - placing the customer at the centre of the app experience and creating adaptations that meet their increasing need for convenience, ease-of-use and their on-the-go lifestyles."

Through the new, interactive re-design of the app, Matrix customers are able to customise the favourites bar by selecting the top four menu items most relevant to them. Customers are also able to customise notifications and alerts that they would like to receive.

In addition, the app allows customers to alternate between multiple vehicles within the same platform, select the designated driver and update the odometer reading for each vehicle.

"Today the integration of technology between family and friends is a critical component. Parents want to know where their kids are and families want to manage and ensure the safety of their loved ones - making sure that this integration is possible, is at the centre of what we do," continues Fraser.

The app provides Matrix customers the ability to request their latest insurance certificate, or account statement via the app.

"Convenience in an on-the-go culture is critical and one that we take seriously when looking to create value for our clients. The new admin functionality, paired with the upgrades on the main menu, form an important component to such value and we are glad that we are able to help improve lifestyle efficiencies," says Fraser.

The app also allows for a tutorial walkthrough which automatically begins when a user logs in for the first time. The skippable tutorial is also available for replay through the main menu.

"At Matrix, personal safety is what we stand for and it is through technology such as this that we aim to improve every aspect of the user experience - to create functionalities that are easy to use and maximises the consumers' ease of use, while on their journey. We are excited about the app enhancements and trust that the app will continue to form an extension of our customers' everyday personal safety approach," concludes Fraser.

MiX Telematics

MiX Telematics

Founded in 1995, MiX Telematics is a global provider of driver safety, vehicle tracking and fleet management products and services to consumers and companies of all sizes in 111 countries across six continents. The company's commercial product range helps fleet owners ensure driver and passenger safety, reduce fleet running and fuel costs, comply with industry regulations, and track and protect vehicles and drivers. Commercial customers include Parmalat, Schlumberger, Chevron, Greyhound, Spar, De Lijn, Vectalia-Subus and Scania. MiX Telematics has offices in South Africa, Uganda, the United Kingdom, North America, Australia and the United Arab Emirates, and works via an extensive global distribution network.

For more information, please visit www.mixtelematics.com.

View this news release online at: http://www.businesswire.com/news/home/20120620005661/en