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MTN Business makes key appointments as it poises for growth

MTN Business has announced a number of key appointments as part of its strategy of repositioning itself to aggressively venture into unchartered markets and fulfil its mandate of being a key player in the enterprise segment.

When MTN Business undertook its reorganisation exercise early this year, the unit made an undertaking to identify and fill key positions with the right competencies to achieve its purpose of enabling and inspiring growth for its customers.

MTN Business has appointed Mandisa Ntloko as the Head of Enterprise Marketing. Ntloko joins MTN from Accenture, where she was the Director of Marketing & Communications. Ntloko has extensive experience in developing and implementing marketing and communications strategies at a number of multinationals. She worked for a number of entities in various roles, including at MTN South Africa, and later at Dimension Data, where she served in different roles, including Director for Marketing and Communications for Africa and the Middle East.

Ntloko holds a BA degree in international relations and industrial sociology, and studied at the Warwick Business School in London, where she obtained her master's in business administration (MBA).

MTN Business also appointed Claude Chetty in the role of General Manager for the SME segment. Chetty has extensive experience in the B2C (business-to-consumer) and B2B (business-to-business) segment, and has proven experience in developing sales and marketing strategies, including route-to-market, pricing and channel management. He is familiar with the ICT space, having worked for Telkom SA in various roles, including serving as Divisional Executive: SMME Channel Management and Development.

He holds a BCom honour's degree and has completed the Nexus Business Thought Leadership Program at the University of Pretoria.

The organisation has also secured the services of David Mphelo, who will assume the role of General Manager for Public Sector. Mphelo has a BSc honour's degree from the University of the Witwatersrand and has proven experience in the ICT sector, where he served in various roles. Before joining MTN Business, Mphelo was Executive Director for Public Sector at Cisco Systems SA. He also worked for a number of multinational companies in the ICT space, including Microsoft, Unisys and Hewlett-Packard Services Executive, where he served as a Services Executive, Business Development Executive and Sales and Marketing Manager respectively.

Mphelo has extensive experience in developing and implementing competitive marketing and sales strategies to drive business growth.

Furthermore, MTN Business has appointed Delwin Bratby as the new General Manager for Client Services. An MBA graduate from Wits Business School, Bratby has extensive management and leadership exposure and has proven experience in the ICT sector, having worked for Telkom in various capacities. Bratby also holds an MSc electrical engineering degree from the University of Pretoria.

"We are pleased with the appointments we have made as they bring a wealth of experience and expertise that bodes well for the growth and future of MTN Business. We have a solid strategy in place of being the information communications and technology partner of choice for geographic and market expansion, and we believe that these appointments will propel us closer to achieving our strategic objectives," said Alpheus Mangale, Chief Enterprise Officer: MTN South Africa.


MTN Group

Launched in 1994, the MTN Group is a multinational telecommunications group, operating in 21 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: "MTN".

As at the end of 30 June 2010, MTN recorded 129.2 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d'Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. The MTN Group is a global sponsor of the 2010 FIFA World Cup South Africa and has exclusive mobile content rights for Africa and the Middle East. Visit and