MTN appoints new chief operating officer

MTN South Africa has appointed Enzo Scarcella as the new Chief Operating Officer, effective 1 December 2016.

Scarcella started his illustrious career at MTN in 1995, where he served as product manager.

Before he agreed to assume the COO role at MTN SA, Scarcella was the Chief Marketing Officer of Telkom, and prior to that he served in various roles for Vodacom, including as Managing Executive of Marketing.

He has extensive brand and marketing experience, and has worked in the broadcasting, retail and fast moving goods industries. He served as brand manager for South African Breweries and Guinness in the United Kingdom, and worked at Edcon and M-Net, where he served in the role of Strategy and Marketing Executive and Marketing Executive respectively.

He has a Bachelor of Arts (honour's) degree from Harvard University, and a master's qualification from Cambridge University.

Says Mteto Nyati, MTN South Africa Chief Executive Officer: "As we strive to achieve our strategic objectives of driving business growth, transforming customer experience and overhauling employee engagement, it is important that we have the right individuals in place that will help us increase our market share in non-voice services and strengthen our foothold in adjacent sectors."