Read time: 3 minutes

MTN opens store with cutting-edge technology at Mall of Africa

MTN unveiled its first digital store at the newly opened Mall of Africa - Africa's largest single-phase shopping centre, situated at the heart of Waterfall in Midrand, north of Johannesburg. The hi-tech retail store is designed to offer a seamless in-store customer experience.

The flagship store is the first of many to be rolled-out in South Africa, and caters to convenience and simplicity. Showcasing the latest devices as well as state-of-the-art technology, the store is geared towards self-service, one-on-one engagements and a digitally enhanced experience.

The Mall of Africa store offers key functionalities such as interactive digital screens, electronic signature and ID scanner, self-service tablets and a convenient in-store repairs facility.

Its design theme is tailored around providing customers with a seamless and pleasant experience, which truly lives up to its theme of: Inspire Me, Engage Me, Help Me.

The large, open design of the flagship store allows customers to get a hands-on experience in an engaging and interactive environment that is capable of adapting to their different needs.

For example, the store has a quick service desk, engage pods, me bar, a digital feature wall and home fibre. MTN has also introduced a paperless solution at the store, to help reduce time and costs of document management activity.

"MTN is pleased with the fantastic reception we are already receiving about the store. This cutting-edge facility is a result of the feedback we continue to receive from customers and our ongoing quest to create an environment that is conducive to a pleasant customer experience," says Larry Annetts, Chief Consumer Officer, MTN South Africa.

The store also has a "Help Me" area with express service, which includes self-service terminals, customer check-in and quick service. In addition, the facility boasts a modern queue management system to reduce the waiting time. The "Inspire Me" area and "gateways" physically introduce customers to dynamic product and service presentations, while the "Engage Me" area provides service points and staff docking positions.

"Our new store at Mall of Africa represents the best of MTN retail, and truly reflects the seamless and distinct customer experience we offer to our customers from entry to departure from the store. Again, the store is proof of MTN's focus on delivering a bold new digital world to our customers," concludes Annetts.

MTN

MTN Group

Launched in 1994, the MTN Group is a multinational telecommunications group, operating in 21 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: "MTN".

As at the end of 30 June 2010, MTN recorded 129.2 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d'Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. The MTN Group is a global sponsor of the 2010 FIFA World Cup South Africa and has exclusive mobile content rights for Africa and the Middle East. Visit http://www.mtn.com and http://www.mtnfootball.com.