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MTN named South Africa's Most Valuable Brand...again

MTN has once again been named the Most Valuable South African Brand by Brand Finance, the world's leading independent brand valuation and ratings firm.

At the time of the announcement, MTN's brand value was R37 billion. The companies that were valuated by Brand Finance are ranked as South Africa's top brands that contribute meaningfully not only to the country's GDP, but are ambassadors of South Africa internationally in the markets where they conduct business.

The Brand Finance approach to brand valuation involves valuing 'brands' at three different levels, each reflecting the different definitions of 'brand' commonly used in the market place. These levels include: branded business value, brand contribution and brand value.

Says Larry Annetts, Chief Consumer Officer of MTN South Africa: "MTN is pleased and humbled with the outcome of the Brand Finance valuation. This valuation is a culmination of the diligence and the hard work by thousands of MTN employees across our footprint."

MTN

MTN Group

Launched in 1994, the MTN Group is a multinational telecommunications group, operating in 21 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: "MTN".

As at the end of 30 June 2010, MTN recorded 129.2 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d'Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. The MTN Group is a global sponsor of the 2010 FIFA World Cup South Africa and has exclusive mobile content rights for Africa and the Middle East. Visit http://www.mtn.com and http://www.mtnfootball.com.