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MobiMoola wins inaugural TADHack SA challenge

Mobi Moola, an app aimed at enabling cellphone users to pay for public transport using their airtime, was named the winner at the first TADHack challenge in South Africa.

MTN and its sponsor partners brought the international telecoms developer challenge to Africa for the first time this month, enabling African developers to showcase their skills against the best in the world.

Mobi Moola's developers, Bertin Jacobs, Sydney Chadwick, Jonathan Pearl and Stefan Scriba, said the challenge they sought to overcome was public transport, where payment for taxis was a common problem for many South Africans.

"When paying minibus taxi fares, people often find they don't have cash on them, or they don't have the exact change needed. We considered current payment platforms to make payment easier, but then we realised that more people had SIM cards than bank accounts in South Africa, so we decided to use existing mobile technology to allow them to use their mobile airtime to pay for taxi transport."

Mobi Moola uses USSD and can be installed on smartphones or feature phones to wirelessly transfer payment to taxi operators, using airtime from any mobile operator. The taxi driver generates a QR code which generates a USSD string, or a QR code is placed on the side of a taxi and scanned, launching the payment system.

GirlCode's TADHack Girl Coder of the Weekend award went to the youngest participant at the event, 13-year-old Naledi Phafane. Naledi, a grade seven pupil from Pretoria, is following in the footsteps of dad Pule Phafane, an IT businessman.

With one hacking win already under her belt, Naledi secured recognition at TADHack for Pandora, a geolocation app to overcome the lack of formal residential addresses. The app uses cellphone tower signal triangulation to establish a person's place of residence, and Pandora's creators hope it will be harnessed to serve as proof of residence for the multitudes of South Africans who do not have a formal street address. Father and daughter also recently won the City of Ekhurhuleni hackathon for their Open Robot solution.

MTN CIO Benjamin Marais said TADHack South Africa event had been a resounding success. "I've really enjoyed the energy that I've seen. The cooperation has been good, and we've had a lot of discussion among our participants and sponsors on solving Africa's problems. There is definite potential to utilise and perhaps monetise several of the solutions that have emerged at TADHack. And a good thing about TADHack is that the exposure is international, so solutions showcased in South Africa might end up being used internationally."

The South African winners were:

Mobi Moola - pay for transport using airtime MTN - Down the Rabbit Hole Challenge - Fulela Mekasi ZTE pre challenge - Bertin Jacobs Girl Coder of the Weekend - Naledi Phafane - Pandora ZTE developer platform - Team SELT MTN challenge solving - Seven Eleven - mobile data consumption and management app Most Entertaining - We Think Code II - Bitcoin-based economy for robots

TADHack South Africa was presented by MTN South Africa in partnership with ZTE, IBM, Huawei, Mahindra Comviva, Tata, Oracle, Hewlett Packard Enterprise, Integr8, csg international, Wipro, Dell, EOH and EMC.


MTN Group

Launched in 1994, the MTN Group is a multinational telecommunications group, operating in 21 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: "MTN".

As at the end of 30 June 2010, MTN recorded 129.2 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d'Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. The MTN Group is a global sponsor of the 2010 FIFA World Cup South Africa and has exclusive mobile content rights for Africa and the Middle East. Visit and