IIE Rosebank College voted coolest college in SA two years in a row
The IIE'S Rosebank College was once again awarded as the coolest college in South Africa, in the 2018 Sunday Times Generation Next Youth Survey. The announcement was made at the Sandton Convention Centre in Johannesburg on 14 June 2018.
Now in its 14th year, the Sunday Times Generation Next Youth Survey, in association with leading youth market specialists, HDI Youth Marketeers, polls more than 12 000 youths from around the country, across more than 70 categories, and is considered the leading barometer of what SA's kids, teens and young adults find on-trend and aspirational.
"What makes our brand very cool is that we have a lot of very humble people who work very hard, who love the youth," says Daphne Mphaga, National Marketing Manager at Rosebank College. "Winning this award makes us want to work harder, and do more to give our young people the tools needed to become positive contributors to South Africa and the world at large," adds Mphaga.
These awards offer great insight into how the youth perceive and attribute value to brands in a highly competitive market. It's always important for brands to understand how a very switched-on youth segment makes decisions, as they'll soon be the income-earners of tomorrow.
"As a youth brand, the IIE's Rosebank College is committed to understanding what makes our young people tick, and we are constantly looking at ways to stay relevant," adds Mphaga.